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Note: Salesforce Data Cloud is now called Salesforce Data 360.

Traditional ETL pipelines were never designed for today’s real-time, AI-driven customer experiences. They’re costly to maintain, slow to update, and often create yet another layer of data silos. In this blog post, we introduce Salesforce Data 360 Zero Copy for Snowflake — a modern, bi-directional approach to data access that eliminates the need to move or duplicate data altogether.

With Zero Copy, teams can securely access live Snowflake data directly in Salesforce Data 360, and share curated Salesforce insights back to Snowflake, all while keeping governance and control intact. This makes it easier to build unified customer profiles, power analytics with Tableau, and enable AI-driven use cases — without the operational burden of traditional ETL.

The post walks through real-world examples to show how architects, marketers, analysts, and data scientists can work from the same trusted data foundation to move faster, personalize smarter, and turn data into action.