The state of MarTech in Australia Report 2023
The online marketing landscape continues to evolve at a rapid pace, with privacy regulations on the rise, new tech tools, and increasing channel fragmentation driving significant changes.
Leading Digital Agency, Resolution Digital surveyed a group of marketing leaders in Australia to understand how they’re adapting to these changes and taking advantage of new technologies to drive performance and success.
The Report covers:
- How prepared Australian businesses are for the privacy-first cookieless world
- How much measurement and analytics are used within to determine marketing investment and channel allocation decisions
- The top MarTech priorities for marketing leaders