The state of MarTech in Australia Report 2023

The online marketing landscape continues to evolve at a rapid pace, with privacy regulations on the rise, new tech tools, and increasing channel fragmentation driving significant changes.

Leading Digital Agency, Resolution Digital surveyed a group of marketing leaders in Australia to understand how they’re adapting to these changes and taking advantage of new technologies to drive performance and success.

The Report covers:

  • How prepared Australian businesses are for the privacy-first cookieless world
  • How much measurement and analytics are used within to determine marketing investment and channel allocation decisions
  • The top MarTech priorities for marketing leaders